Medium Contrast White

#ffffff

A neutral, clean tone.

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About Medium Contrast White

At #ffffff, Medium Contrast White is a light white with a muted presence, nearest to bright_white. In color psychology it reads as clean, modern, and open — a neutral presence, and it carries the steadiness designers lean on for trust-centered brands.

For text on Medium Contrast White, black performs best at 21.00:1 — passing WCAG AAA. In a palette it suits background roles.

Contrast Accessibility

With white

1.00:1

AA FailAAA Fail

With black

21.00:1

AA PassAAA Pass

Learn about WCAG contrast levels →

Color Conversions

hex

#ffffff

rgb

rgb(255, 255, 255)

hsl

hsl(0°, 0%, 100%)

oklch

oklch(1.000 0.000 89.9)

cmyk

cmyk(0%, 0%, 0%, 0%)

Tint & Shade Scale

A 10-step scale from light to dark, anchored to the base color at step 500. Click any swatch to copy its hex.

Tone Scale

Color mixed with gray — reduces saturation without changing lightness. Click any swatch to copy its hex.

Temperature

Hue shifted cooler and warmer in equal steps. Click any swatch to copy its hex.

← CoolerWarmer →

Color Psychology

bright_whitewhite

Emotions

cleanmodernopen

Adds: versatility, balance

Brand Traits

minimalprecise

Energy3.0/5

Trust4.0/5

Luxury3.5/5

Warmth2.5/5

A neutral, clean tone.

Standard UI background; can feel sterile without warm accents.

Learn more about color psychology →

Palette Narrative

A thoughtfully curated palette evoking clean, modern, open. Well-suited for minimal and precise brand contexts. A focused selection that communicates intent clearly.